ArtistAlex Guofeng Cao is no stranger to pop culture: in fact, he’s examined many aspects of it down to the cellular, and celluloid, level. An avid admirer of American pop culture with a precise knowledge of photography, film and digital, Cao’s visions produce fantastically detailed hybrid portraits combining celebrity headlines and art history highlights, from the 20th century and earlier, for “Pixelation” at Fremin Gallery.
Artworks with titles such as “Modigliani vs. Marilyn” give some indication as to the artist’s method and artistic process. Through careful repetition of one particular image – for example, an artistic nude of Marilyn Monroe – the artist then creates a composition of another iconic image, such as a famed Modigliani painting. Fremin Gallery explains his unique vision through their show announcement. “Cao meticulously places each smaller image to form a dynamic gradient from dark to light which tricks the eye into seeing one image. This expertise in contrast is exemplified in all of his works, from striking black and white pieces to stunning explorations in high-definition color. He cleverly mirrors this visual contrast in his subject matter by subverting the main image and creating a dialogue between the macrocosm and microcosm.”
Where Cao’s work truly shines is in the detailed attention he allows not only the formal composition of the two interrelated artworks he presents, but also the conceptual license he takes in combining the imagery present in each artwork. Often commenting on social and cultural constructs, such as beauty, sports, and celebrity culture, these works serve as a provocative jumping off point for viewers to form their own connections to these themes. Paying careful attention to celebrities dominating the period of pop culture when Pop Art, with its luminaries such as Andy Warhol and Roy Lichtenstein, both of whom Cao reference overtly, these works give deference to a period in which American culture was beginning to make its mark on the global stage. Cao’s works offer a new perspective on what it means to not only see the potential of art to digest images, but also the potential for the world to see American culture through fresh eyes – or, perhaps, a new lens.
On view at Fremin Gallery through April 10th, Pixelation is worth a visit as a potent reminder that there is definitely always more than meets the eye on view, particularly when viewing these extraordinary works. For more information, visit the gallery’s website: http://fremingallery.com/exhibitions/
On view now at The Yard: Flatiron South (234 Fifth Ave) through April 17th, Akeem Duncan’s curatorial magnum opus, “TOGETHER.”, takes center stage, featuring works byMarguerite Wibaux and Dhanashree Gadiyar. The interlocking, tightly executed hybrid of pattern and hue permeate the portraits painted by Wibaux, while Gadiyar’s works on paper astound in complexity and detail. The two artists complement one another in tone, temperament and preciousness. Whether outlining the marvels of the Aurora Borealis or probing the subtle corners of a subject’s smile, these artists focus on wonder, and the connections we seek out that make life meaningful and memorable.
Curator Akeem Duncan (Editor-in-Chief, Quiet Lunch) has come into his own intimate understanding of the space which he is curating, taking time to place paintings in contrast with specific architectural details and with the viewer’s relative position to each artwork in mind. Wibaux’s paintings in particular, with their ornate fabric pattern-inspired swaths directing the viewer’s eye across the canvas, present an interesting opportunity to contrast against white walls and brick in equal measure. Visitors to the exhibition encounter these works, imbued as they are with a playful yet precise air throughout the Yard’s space.
Wibaux’s intimate knowledge of her subject are on display in the captivating in which she paints their emotional state, ranging from anxious to assertive, self-assured to hesitant. The artist’s loose and fluid brushstrokes approximate the subject’s current state, while fabric-inspired patterning flanking each of these portrait subjects brings an alternate reading to the composition. Combined, these two elements create a striking balance in the portrait in an effect that Wibaux notes helps…” to focus on the human figure.” “Generally speaking, my art practice aims to challenge common representations, the way we look at ourselves as a society,” remarks Wibaux. “As an artist I don’t feel I can change the world, but I can help shifting representations. Getting your portrait painted in art history has mostly been a symbol of power. Through my portraits, I want to give power to our young and diverse youth, to give them a voice, to have people really SEE and LISTEN to them.”
Intimate framed paintings by Dhanashree Gadiyar are interspersed throughout the exhibition. Her works frequently depict figures immersed in resplendent landscapes, or brightly colored scenes also capturing bright and undulating patterns. Gadiyar readily reflects on the impact that pattern exerts on her work. “My love for patterning comes from my exposure to the folk art forms of India such as Madhubani, Gond and Patachitra,” explains Gadiyar. “I incorporate these traditional forms of mark-making as well as intuitive and automatic patterning. Also, as a trained embroidery artist, I tend to treat the paper like fabric, filling it in obsessively with my marks.” Also notable is the artist’s use of organic line, curve and color to create rounded and smooth compositions, seemingly expanding off into the distance of the picture plane.
The artist works with watercolor and acrylic on paper, as opposed to canvas, adding a precious quality: a feeling of delicacy. ” I love working on paper,” notes Gadiyar,” since it lets me let go off control and gives me the feeling of freedom.” This freedom is evident in the impression the artist’s works leave on the visitor, who feel emboldened to step into the composition and roam the surroundings themselves.
TOGETHER. is on view at The Yard, Flatiron South by appointment through mid-April. Please email curator Akeem Duncan to schedule a visit: firstname.lastname@example.org
Bodies, surface, and space take center stage in MaryKate Maher’s “Echo Echo” on view recently at Gold/Scopophiliagallery‘s space in Montclair, NJ. This was the artist’s first show with the gallery, and consisted of a presentation of recent collages and sculpture work.
Maher’s edges are alternately rough and clean, combining a comfortable familiarity with line, form and gradient to create an elusively unsettling space for encountering her “Surfaces” (the artist’s collages) and “Shards” (the artist’s sculptures.) Interrogating the liminal qualities defining reality and simulacra, Maher’s ability to shift between mediums to hint at the same compositions brings an enticing quality to the viewer, demanding further inquiry. The interplay between dimensionality and plane allows visitors the ability to observe different qualities in each artwork dependent upon their perspective within the gallery’s physical space. Her works (small shard) pink (2020) and (small shard) blue (2020) both suggest a composition vacillating between two- and three-dimensional space: a result of the artist’s keen grasp of sculpture as a medium in her practice.
“Echo Echo” is an exhibition which deftly juxtaposes sculpture against a body of collage: two-dimensional works in dialogue with the arc of space determined by Maher’s swift, organic curvatures forming the outlines of her “Shards.” Maher treats the absence of space as preciously as she delineates the changing hues and gradients of occupied space, allowing visitors to experience different artworks according to their vantage point regarding each of her sculptures, or “Shards.” She provides a similar treat for viewers encountering her “Surfaces”: each collage work creates volumes of space by carving the picture plane into light or dark hues, alternating between an absence and a presence. These self-contained, two-dimensional works enchant while also creating cavernous structures seemingly carving their own static sense of movement that exists beyond the realm of logic.
Maher’s interest in the natural world and our relationship to it is apparent not only in her “Shards” but also in her “Surfaces.” She observes our exploration of space, interrogating interlocking concepts such as form, body and landscape. “Many small movements combine to create a larger, voluminous structure,” notes Maher, and observers of her work within the space will begin to note the various elements which combine yet jostle within her collage works, in particular, forming a cohesive composition from disparate elements. The strength of Maher’s two-dimension works lies within the precarious balance these elements exert on one another, and the tension of line, form and hue that engage and delight the viewer.
“Echo Echo” exhibited at Gold/Scopophilia gallery from January 16-February 27, 2021 in Montclair, NJ. The artist holds an MFA from Pennsylvania Academy of Fine Arts and a BFA from Arcadia University. Maher hails from Philadelphia, PA and is based in Brooklyn, NY. She has been an attending artist at Skowhegan School of Painting and Sculpture (2008), and has exhibited with Socrates Sculpture Park, Triangle Arts Association, and many more. Keep up with her projects at https://marykatemaher.com/ .
““What makes the desert beautiful,’ said the little prince, ‘is that somewhere it hides a well…” ― Antoine de Saint-Exupéry, The Little Prince
The rich, fertile soil from which “Everyday Magic: Artistic/Gnostic Impulses,“ on view now at the National Arts Club on the south edge of NYC’s Gramercy Park, all began – as rich soil often does – with the consideration of what has been reclaimed to the earth and how it nourishes what comes after. The result of the combined forces of Rebecca Goyette and Jenny Mushkin Goldman, both of whom have cultivated significant artistic curatorial experience, respectively, in the NYC art world, “Everyday Magic” was given the right nourishment it needed to fully bloom into the rich and multi-layered experience that it embodies, welcoming visitors of all walks of life. On view from March 2- April 27th, 2021, the exhibition accepts guests via timed entry at the above link.
Show organizers Goyette and Mushkin Goldman, excited to embark on this joint quest to present an art exhibit engaging with themes around ‘magic’, envisioned this group show featuring over 20 artists as a platform for exploring aspects of magic and occultism, particularly through the lens of empowerment: seeking ways in which indigenous, femme/non-binary and queer practices in turn rise above and gain agency over colonial, patriarchal and gender-normative narratives. Mushkin Goldman noted this in her observation of how the exhibition has unfolded. “This is a diverse show rooted in many ways in a femme presence, or energy, a story that had to be told which isn’t the hegemonic dominant narrative but is still such a force in itself.”
Echoing the utterances of revered postcolonial critic Gayatri Chakravorty Spivak, a woman’s position in society is tenuous at best, and artistic voices of women from the Global South are further suppressed. “For the ‘figure’ of woman, the relationship between woman and silence can be plotted by women themselves,”(1) Spivak notes, revealing the truth that the voices who notice this absence are most acutely those being oppressed, rather than the oppressor. Voices absent from a Western-centric, patriarchal-oriented art history make their presence felt in this powerful exhibition, with something for everyone to connect with especially along the root themes of community, ritual and heritage, nature and the Spiritual. Perhaps what this fully realized show impresses most on the viewer is the power of the unknown, or the unseen, and how this wealth of intuitive ‘seeking’ on the part of the exhibited artists can reveal a wellspring of power, resilience, beauty, understanding, and love.
Two very different aspects of this exhibition make it especially unique: first, the timeline, as the show was intended to open early Summer 2020 and was pushed to this March due to the pandemic. Second, and more importantly, the wealth of this exhibit’s treasures lies in the rich array of cultural forces that propel it forward in the viewer’s imagination, as rituals, traditions, and magical elements span a range of heritage evident on a global scale. “In the exhibition, artists who transmute personal struggles through their art practice are in dialogue with those who have traditional magical and occult practices,” observes Goyette. “Afro-Caribbean spiritual traditions, South American traditions, South Asian traditions, Nordic traditions and more are reflected from the artists’ many places of origin.” As Mushkin Goldman reflects, “This show isn’t about one thing, because for every person (who visits) it is their own. We wanted to create (an exhibition that approaches these topics) from as many perspectives as possible.” In this vein, spiritual practitioners of all backgrounds can take away potent reminders of the diversity of occult practices the world over, with a body of evidence laid out in “Everyday Magic” like a cornucopia upon which visitors can feast to their heart’s delight.
Returning to the roots of the exhibition, Goyette remarks upon the artists who spoke to her as her approach to the show became fully realized. “When I saw artist Tamara (Kostianovsky)’s latest series tree trunk sculptures, her work(s) resonated with me because of their sense of ritual and alchemy. The metaphor of the rings visible in the tree trunks is powerful.” Kostianovsky’s practice of adapting her late father’s clothing into art installations provides a nuanced reflection upon her own roots and the tactile presence our loved ones exert even after their departure from our lives. Similarly, Mushkin Goldman encountered the works of artist L, and was mesmerized upon learning that each these jars presented in the artwork she encountered contained a multitude of spells. With themes of transmutation, alchemy, and transformation of trauma and life experiences into whatever meaningful form the artist conceives, the power of “Everyday Magic” lies in the agency exerted by individual – and collective – artists to challenge accepted narratives and subsume existing power structures.
In addition to the power of ritual present throughout the exhibit, the influence exerted by community and, alternately, by nature are both strongly felt presences emanating from the exhibition. Both Goyette and Mushkin Goldman commented on the power of nature’s inclusion in such work as installations by Lina Puerta, Alexis Karl and Elizabeth Insogna as placing nature, and in turn, touch and healing central to the visitor’s encounter when entering the exhibition’s center where these installations are located. In addition, many artists’ practices, either spiritually or artistically, formed nexxus points linking them to other artists exhibiting in “Everyday Magic”: revealing interconnected links between practicing artists who were engaging with spiritual approaches to art-making. Artists such as Jesse Bransford, Genesis Breyer P-Orridge, Alexis Karl and Courtney Alexander had all encountered one another in various ways prior to the exhibition’s unveiling, while artists such as Elizabeth Insogna and Kay Turner collaborate to produce performance work and art installations. Courtney Alexander’s “Offering to God Herself” presented the opportunity for gallery-goers to encounter her presence, embodying divinity, through a communal offer of deference, love and respect to the Artist.
Artists such as Genesis Breyer P-Orridge are known among audiences for the incisive, bold and alchemical work they created, while other artists bring their own unique perspectives to the ideas of alchemy and transformation to bear. Goyette highlighted the works of Abichandani and Najm as particularly powerful demonstrations of art’s ability to express artistic impulses that transcend societal pressures and expectations. Goyette reflected on the power these artists’ work possesses and how it upends societal norms. “Jaishiri Abichandani’s work alters views of Hindu goddesses by subverting patriarchal structures, incorporating people she knows into sculpture portraits in her depictions of these goddesses, including feminist and LGBTQ+ artists and activists. She also uses self-portraits in her work, as sculpture self-representation. Her work takes a feminist approach, challenging how goddesses are depicted in the canon of Hindu mythology, and how sculptures can be made to play with taboo. Meanwhile, Qinza Najm engages with Muslim traditions of her native Pakistan, particularly how patriarchal ideologies affect women. Her interactive installation, “Pleasure and Veil” utilizes spiritual (hijab/head covering) and sexual (Nara-trouser strings) textiles collected over the past 3 years from Muslim/Jewish communities (women, minorities and LGBTQ+ community) in the U.S. and Pakistan to explore the sacred and forbidden aspects of sexuality. In Pakistan, it is considered shameful for women to show or allow others to touch their Nara. Najm asked women close to her to reveal their Nara, and when she did, the women released shame and personal narratives. She asks viewers to engage with her work, gently touching a chosen Nara from her installation, in magical feminist solidarity to release shame. Both Abichandani and Najm engage ideas of what is taboo in dialogue with religion.”
Mushkin Goldman offered the works of Lina Puerta and Sahana Ramakrishnan as avenues by which visitors can engage with meaning around sexuality, feminism, vulnerability and fertility. “Lina Puerta explores the intersection between synthetic and natural, commenting on both consumerism and life’s fragility. Sahana Ramakrishnan in turn reflects on ideas of fertility as alchemy and means of transformation.” Artists use a range of synthetic and natural materials, of abstract and figurative approaches, to all reach the core of a reality which we can grasp through experience and intuition, rather than research and academia. “Everyday Magic” is an exhibition about the truths we grasp, the experiences we know, and the underlying hidden links that bring us back together as spiritual beings and root us to natural forces who remind us of who we are.
“Everyday Magic:Gnostic/Artistic Impulses” is on view to guests who RSVP via the show’s website through April 27th, 2021. The exhibit is on view at the National Arts Club, 15 Gramercy Park S in New York, NY. The show’s organizers Jenny Mushkin Goldman and Rebecca Goyette can be reached for sales inquiries or exhibition specifics via their respective emails, Jenny at email@example.com or Rebecca at firstname.lastname@example.org.
Founded in 1898, The National Arts Club is a 501(c)(3) nonprofit with a mission to stimulate, foster, and promote public interest in the arts and to educate the American people in the fine arts. Annually, the Club offers more than 150 free programs to the public, including exhibitions, theatrical and musical performances, lectures and readings, attracting an audience of over 25,000 members and guests. For a full list of events or to learn more, please visit nationalartsclub.org.
Spivak, Gayatri. “Can the Subaltern Speak?” Basingstoke: Macmillan, 1988.
Since the exhibition has been extended through March 20th, 2021, make sure to set aside time to go check out the space (and check in on their hours via their Instagram – @the_border_project_space on IG.) The exhibit employs some tongue-in-cheek wordplay around the idea of art being incorporated into everyday life – and vice versa – a la the city’s laundromats: a ubiquitous presence around the five boroughs. Sculpture, installations, hybrid ready-mades and more confront the visitor to the puzzling yet provocative exhibit, with its cousin at Lower East Side’s Home Gallery offering its own delightful take on the show’s theme with an “advertisement” complete with faux quotes, faux-n numbers and more delectables.
In the words of Curator and The Border Project Space Director, Jamie Martinez, the exhibition at the Border allows a space to emerge where, “things don’t appear as they seem, but things, once unseen, begin to appear.” This quixotic phrasing makes the most sense when re-read at the doorway of the gallery itself, before engaging with the delightful, if deliciously manic, presentation of human torsos and limbs, clothing fragments, and laundry paraphernalia present within the space. A space for reflection on the types of abstract thoughts one might begin to descend into when waiting for the second round of heavy linens in the dryer, works in “Last Wash at Midnight” confound, delight and exceed expectations upon closer inspection.
Much like the lint that continually clings to a pair of just-dried socks, a strangely comforting smell envelopes the visitor to the space upon encountering the exhibition. If you ask the curator, you’ll find out this is the smell of laundry detergent (is it for sale?) just out of view in the gallery, complementing the show’s sudsy sensibilities. This lingers as a filter just out of reach for gallery guests perusing installations on view in dialogue with one another in multi-sensory and syncretic ways – Nicholas Oh’s floating amalgamation of upturned male human torsos just off center from the gallery’s entrance provides the expected ‘figurative’ element in an oh-so-unexpected way, as the viewer begins to admire the curvature of this installation unfolding toward the floor. Oh’s use of a range of skin tones of each torso becomes readily apparent as the artist draws from his Korean heritage to question cultural values and challenge systemic oppression. Directly opposite, in the line of sight of this composite topsy-turvy figure, a recreation of a washing machine lurks: figurative, yet surreal. Chelsea Nader’s trippy laundry ‘machines’ bring up domestic labor in a exhibit where artists are referred to as “night shift workers” and the curator, as “the manager.” Labor is intrinsic to the art world, with artists and creatives often working overtime to be able to afford the materials and space to create their work. Nader taps into the labor that women, in particular, are expected to perform: her sign/signifier style of presentation only reinforces the existing gulf between unrealistic expectations and reality. Nader’s work centers the space in a poignant alternate reality for the visitor.
Jamie Martinez, the night shift “Manager” exhibition curator and exhibiting artist, presents “Metamorphosing into an Owl”: the owl serves as a harbinger of death, being the first to notice death’s approach in Native American traditions, and Martinez is reflecting on this journey through the underworld, with a plea to native spirits he trusts to guide him on his journey after death. Martinez’ careful treatment of his material and attention to detail heighten the sense of psychological weight approached in these themes.
Finally, Jaejoon Jang’s works on view in both exhibits are both immediate and subtle. Material lends itself toward veiled references while the subject matter is straightforward, questioning reality and the limits of our understanding of what surrounds us. His subversive works are both humorous and nuanced, forcing a reconsideration of what we take for granted. Finally, Home Gallery presents a suite of works by these artists, curated and presented by Jamie Martinez in partnership with Home gallery’s Director William Chan, in dialogue with appearances – and how they can be deceiving, and/or invite further reflection. Chan notes of Home gallery’s unique street-facing presence that, “in a normal week, the window attracts hundreds of unique interactions among the thousands of passersby. I often have people come up to me and tell me how excited they were when a new exhibition comes out. People who wouldn’t go to museums or galleries. I hope to see more window galleries, especially after the pandemic, and more of these conversations.” A faux advertisment for a real show is certainly a compelling reason to reconsider where, and how, the boundary lines of art are drawn and how challenging – and rewarding – art can be when society is re-imagining new futures for a vibrant culture.
Don’t miss your chance to see “Last Wash at Midnight” at The Border Project Space, 56 Bogart Street, up through March 20th. The Lower East Side “Advertisement” portion of exhibit will remain on view at Home Gallery, 291 Grand Street through Sunday, March 14th – and hey, if you can’t make that, photographer/ videographer Andrew Littlefield made this dope video experience of encountering “Last Wash at Midnight” on its opening night at Home gallery.
ANTE is excited to be partnering on this International Woman’s Day with PARADICE PALASE: a women-run platform providing artists, creatives and patrons in the emerging art space room to connect.
As a long-standing fan of what PARADICE PALASE has been doing, we are excited to launch a week-long takeover of the ANTE mag Instagram account by the initiative. ANTE has also selected an Edit of 10 artists on the platform that really caught our eye.
Below, our Editor-in-Chief Audra Lambert’s wide-ranging chat with PARADICE PALASE founding members Kat Ryals and Lauren Hirshfield, who began the platform as a curatorial initiative back in 2017 focused on raising awareness of amazing contemporary artists through community-building.
ANTE mag. Hi Kat, Hi Lauren! So, can you talk to us about the genesis of PARADICE PALASE? How did your team identify a need and seek to address it with the platform’s founding?
PP. PARADICE PALASE started as a project space with a simple goal – to get artists paid.
We met in the fall of 2016 and after only a couple encounters realized we had a lot of similar opinions about the contemporary art world and the art market at large. We planned a meet up for drinks and after 2 hours of constant brainstorming we immediately decided to work together on this project. The frustration we both kept circling back to was the normalization of the “starving artist” – that most working artists had to give so much unpaid and underpaid labor toward their careers, work multiple jobs often in industries or sectors unrelated to their practices. We were exhausted by the lack of transparency around these conversations. Especially for emerging and underrepresented artists, the lack of stable infrastructure surrounding their burgeoning careers was and still is troubling and we sought to solve it through the unique model we developed.
Our project space opened in June of 2017 in the basement of Kat’s apartment after the successful funding of a Kickstarter campaign launched in April. Our model was inspired by the power of crowdfunding, a notion rooted in Renaissance-era arts patronage (for context, Google the Medici family – Ed.). We invited the artists in our exhibition to also produce small original works or reproductions (along with PP branded in-house collectibles) at a price scale reasonable for the everyday patron to collect, and shared transparent costs related to production of each exhibition in the space that included a fair artist stipend for participation.
The goal was to encourage the public en masse to be directly involved in the success of an exhibition, receive a token of their support, and get every party paid for their time and labor involved. For us this model felt like the beginning of a new era for arts patronage and artist sustainability. Regardless of whether the works in the exhibition sold, artists were able to receive an even, fair wage for their labor surrounding participation.
ANTE mag. Can you walk us through the ways in which artists can be involved with the Paradice Palase organization as part of a community?
PP. Yes! Artists can be involved as part of our public facing community through our programs and events, as well as by joining our members network. This content comes in the form of public programming (often virtual), engagement on social media, and in person exhibitions. Our private members community works as a symbiotic relationship – artists and art lovers join at any of our 3 levels to receive perks, networking, and creative opportunities. Some of those benefits include monthly round ups of artist opportunities, connection to a network of peers online and in person, exclusive access to partner rewards and discounts, and exhibiting their work IRL at our annual members exhibition. Our monthly membership fees are low ($5-$15/mo) and allows for both accessible arts patronage as well as affordable professional career support.
We invite a mix of both member artists and non-members artists to collaborate with our platform’s curatorial content – whether it’s including their work in our online collections, designing apparel editions with them, inviting them as guests on our programming, or simply posting about their work online. The benefit of being a member is that you’re often receiving both sides of our community building – internal and external.
We’ve also been working towards creating not just a digital community but also a physical one with our storefront space in Brooklyn that supports 10 artist studios, an exhibition space, and the brick-and-mortar version of our marketplace. We’ve developed our platform in this way because we understand that community building, as well as access to resources, are some of the most important factors in contemporary artist careers. We want to support our Brooklyn community, and we also want to reach artists and art lovers outside of the NY (art world-Ed.) bubble too.
ANTE mag. When did you found your Brooklyn storefront and how does it (multi-) function?
PP. We signed the lease on our current storefront location over Labor Day 2019. It was a whirlwind day for us because the process of finding, touring, and applying for approval happened over the course of only 5 weeks. We had been discussing the options and possibilities with a commercial space as at the time all of the ideas we had surrounding programming expansion were beginning to outgrow our basement location. The incredible benefit with operating in Kat’s apartment was we never factored her rent into operating expenses, so the idea of taking on a commercial lease was as daunting as it was exciting. However, we knew we were ready to take the plunge and expand our blueprint.
We settled on a fairly common footprint of sharing the exhibition space with studio space. Our storefront is 1900 sqft. housing a front-facing gallery, a feature wall for the latest apparel editions and in-house goods, 10 semi-private studios, a common lounge area, and lofted artwork storage.
We are incredibly proud of the small community we’ve built in our Oasis Studios program and are grateful everyday for the artists that work there. With our mission of expanding our emerging artist community ever present, the bulk of our gallery programming are exhibitions from each of the artists in our Oasis Studios program. Our starting calendar also mapped room for 2-3 internally curated exhibitions, but as we’re sure you’ve gathered from the timeline, soon after moving in we had to shut the doors for the pandemic. This rapid and heavy blow to our operations gave way to a lot of soul-searching about how PARADICE PALASE would move forward strategically, succinctly, and still in consideration of everything we built before that moment.
ANTE mag. How do you plan your exhibitions and programs, both in-person and online in the virtual arts programming you produce?
PP. We thrive off spreadsheets, extensive note taking, and long hours surfing the web! Our model first began with curating group exhibitions, usually 4-6 artists per show. We wanted to work with and support as many artists as we could and not be limited to an exclusive group (side effect of being truly passionate about contemporary art!) We would research artists on Instagram, we’d attend lots of local shows and art fairs, Kat would meet artists at residencies, etc. We look mostly for emerging and underrepresented artists to work with, as we want to help nurture budding careers.
More recently after the pandemic hit in 2020, we really started reevaluating our operations and ultimately decided that with everything we were beginning to grow online, it was time to close the chapter on curating in-person group shows. Our storefront gallery calendar now consists of our studio member exhibitions (10 per year), our annual Open Call show, our annual Members’ show, and a handful of invited pop ups organized by external curators or groups. We focus our internal curatorial efforts now 100% online, curating collections of original works under $800, art objects, and artist designed apparel editions. This move online brings a new level of visibility to the artists we work with, and our focus on affordable art helps us further drive sales and expand our market reach. Our in-person shows are now more collaborative with lots of people involved, which helps foster community engagement within our physical space.
When selecting artists for exhibitions and programming, we tend to pull from both our internal pool of talent within our membership program and our own “wish list” of artists who we are fans of. We both keep running lists of artists we’d like to invite to participate in specific types of opportunities, whether it’s consigning artwork from them, or inviting them to be part of our Virtual Visit series. Different artists we come across might be good for one opportunity but not another, depending on what type of work they are making, and we keep notes about this and discuss during curatorial meetings. Our curatorial taste I would say is best described as “bold” and we typically curate new collections and do guest outreach for programs every few months. We now split up our labor, and Lauren largely handles curating and outreach for online collections while Kat manages and plans exhibitions in person.
ANTE mag.Can you talk to us about the ways in which you make art sales more feasible, and collectible art more affordable, for consumers (your recent Limited Edition mask artworks come to mind)?
PP. This is pretty much all we talk about now, haha, so we love this question! Our favorite part of our journey is the aha moment last year when we realized we’ve been dancing around the same goal since day one. When we began planning our line of apparel editions we drew on our first crowdfunding campaigns for inspiration, recognising the sales success of artist prints and collectibles from our brand.
A lot of galleries and arts organizations open with a clear vision of how they will grow on a road they rarely stray from. When PARADICE PALASE launched we had so much passion: a high stakes mission, but little else. Our goal all along was to make art collecting more accessible, and to create a sustainable revenue model for both artists and art organizations in the emerging art sector. Our passion and drive encouraged us to explore the dirt paths off the main road, but our mission to expand artist visibility and arts patronage has been there since the beginning and our current curated programming drives home all of the above.
So when we moved our curatorial programming online this year, we also narrowed in on selections of original works priced $800 and below as a way to remove stigma around artists producing work at accessible price points, and to lower the barrier to entry for novice collectors or general art lovers who want to get in the game. Through our collaboratively produced apparel editions, we are meeting those same intersections at an even more feasible scale of $55.95. We definitely see our apparel editions as a version of flat files programs, except wearable! And keeping the editions at a small production availability creates added value to their exclusive design.